The Digital Economy MBA Summer School

The MBA Summer School in Digital Economy is designed to equip you with essential strategic and analytical skills to thrive in a technology-driven market. It emphasises the development of digital strategies supported by data-driven decision-making. The Summer School explores the profound impact of digital technologies, such as AI, on human decision-making and cognitive processes. It focuses on digital innovation as the strategic practice of using modern digital technology to solve business problems, emphasising how digital technological innovations reshape consumer behaviour and how organisations adapt to evolving customer expectations. You will be prepared to anticipate and effectively meet customer demands by staying competitive in a fast-changing business environment.

Furthermore, the Summer School provides a comprehensive examination of the critical role of data in driving effective business strategies, including essential tools and techniques for facilitating data-driven strategic decision-making. Tailored for today’s digital landscape, the Summer School is designed for those seeking to harness the power of digital technologies, innovation, and data. It underscores the importance of placing the customer at the heart of all business strategies, enabling you to navigate and succeed in modern business environments effectively.

The Digital Economy Expertise Track offers courses in

• Digital Business Strategy and Innovation 
• Data-Driven Strategy and Analytics in Business