The Digital Economy MBA Summer School
Digital Business Strategy and Innovation
This course examines the significant influence of digital technologies, including AI, on human decision-making and cognitive processes. It centers on digital innovation as a business strategic practice, utilising modern digital technology to address business challenges. The course highlights how these technological advancements transform consumer behaviour and the ways organisations adapt to meet changing customer expectations. Additionally, the workshop on AI-powered innovation and design thinking will provide hands-on experience, preparing you to lead digital initiatives and ensure customer satisfaction and engagement in your organisation. By the end of the course, you will be prepared to lead digital initiatives and drive innovation to thrive in a fast-evolving digital business landscape.
Data-Driven Strategy and Analytics in Business
The course emphasises the essential role of data in shaping modern business strategies. It covers fundamental techniques for data collection, management, and analysis to support strategic decision-making, including advanced methods like machine learning and AI, and mastering data visualisation tools. The course also integrates insights into emerging trends such as Fintech and Industry 4.0, showing how these innovations leverage data to transform industries like finance and manufacturing. Practical applications highlight the benefits of data-driven strategies in enhancing operational efficiency, optimising customer experiences, and driving innovation. After finalising this course, you will be equipped with the skills to harness data effectively, enabling informed decisions that promote business growth in today's dynamic, technology-driven business landscape.
