The Digital Economy - Expertise Track
The Digital Economy Expertise Track (specialisation) is designed to equip you with essential strategic and analytical skills to thrive in a technology-driven market. It emphasises the development of digital strategies supported by data-driven decision-making. The track explores the profound impact of digital technologies, such as AI, on human decision-making and cognitive processes. It focuses on digital innovation as the strategic practice of using modern digital technology to solve business problems, emphasising how digital technological innovations reshape consumer behaviour and how organisations adapt to evolving customer expectations. You will be prepared to anticipate and effectively meet customer demands by staying competitive in a fast-changing business environment. Furthermore, the track provides a comprehensive examination of the critical role of data in driving effective business strategies, including essential tools and techniques for facilitating data-driven strategic decision-making. Tailored for today’s digital landscape, the track is designed for those seeking to harness the power of digital technologies, innovation, and data. It underscores the importance of placing the customer at the heart of all business strategies, enabling you to navigate and succeed in modern business environments effectively.
The Digital Economy Expertise Track (specialisation) offers courses in
- Digital Business Strategy and Innovation
- Data-Driven Strategy and Analytics in Business
Digital Business Strategy and Innovation
This course examines the significant influence of digital technologies, including AI, on human decision-making and cognitive processes. It centers on digital innovation as a business strategic practice, utilising modern digital technology to address business challenges. The course highlights how these technological advancements transform consumer behaviour and the ways organisations adapt to meet changing customer expectations. Additionally, the workshop on AI-powered innovation and design thinking will provide hands-on experience, preparing you to lead digital initiatives and ensure customer satisfaction and engagement in your organisation. By the end of the course, you will be prepared to lead digital initiatives and drive innovation to thrive in a fast-evolving digital business landscape.
Data-Driven Strategy and Analytics in Business
The course emphasises the essential role of data in shaping modern business strategies. It covers fundamental techniques for data collection, management, and analysis to support strategic decision-making, including advanced methods like machine learning and AI, and mastering data visualisation tools. The course also integrates insights into emerging trends such as Fintech and Industry 4.0, showing how these innovations leverage data to transform industries like finance and manufacturing. Practical applications highlight the benefits of data-driven strategies in enhancing operational efficiency, optimising customer experiences, and driving innovation. After finalising this course, you will be equipped with the skills to harness data effectively, enabling informed decisions that promote business growth in today's dynamic, technology-driven business landscape.
