Retail Management - Expertise Track
The MBA expertise track (specialisation) in Retail Management offers in-depth knowledge of managing retail businesses and developing effective retail strategies. It covers key areas such as retail management, strategy, service marketing, and enhancing customer experience. You will learn how to create and implement strategies that improve retail performance and customer satisfaction. The track will prepare you for leadership roles in the retail sector, equipping you with skills to navigate the challenges of a competitive market.
The expertise track (specialisation) offers courses in
- Retail Management and Strategy
- Service Marketing and Customer Experience
Retail Management and Strategy
This course provides an overview of retail management and strategic planning. Topics include retail operations, merchandising, pricing strategies, and competitive analysis. You will learn how to develop and implement effective retail strategies that enhance customer satisfaction and drive business growth. The course includes case studies and real-world examples of successful retail management practices.
Service Marketing and Customer Experience
This course focuses on the principles of service marketing and creating exceptional customer experiences. Topics include service design, customer relationship management, and enhancing customer satisfaction. You will learn how to develop marketing strategies that improve service quality and build strong customer relationships. The course includes practical exercises and case studies to illustrate effective service marketing techniques.
