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AI for Executives Online| Maastricht School of Management | Maastricht University AI for Executive (Online)

Course objectives

  • AI Fundamentals: Develop a robust understanding of AI technologies, including machine learning, neural networks, and generative AI, and how they can be applied in business.
  • Practical AI Frameworks: Learn how to create AI-driven strategies that align with your organizational goals and foster innovation.
  • Practical Application: Engage in hands-on exercises and real-world case studies to apply AI concepts directly to your business.
  • AI application across the enterprise value chain: customer experience, operational excellence and business enabling functions (finance, IT, HR)
  • Capstone – design the AI journey for your organization from strategy and capabilities to execution

Programme structure

The 6-week online course is designed to provide a balanced and flexible learning experience through a variety of formats and activities:

  • Week 1: AI Fundamentals
     
  • Week 2: AI Applications across Enterprise Value Chain: Customer Experience
     
  • Week 3:  AI Applications across Enterprise Value Chain: Operational Excellence, Enabling Functions (HR, IT, Finance)
     
  • Week 4: Business Transformation: AI Strategy
     
  • Week 5: Business Transformation: AI Capabilities Development
     
  • Week 6: Responsible AI – Organisation & Society

Teaching methods

To ensure a comprehensive and engaging learning journey, the program is structured around the following key elements:

  • Weekly Live Sessions with programme leaders
    Participate in interactive live sessions led by AI experts and industry leaders, offering opportunities for direct engagement and real-time feedback.
     
  • Dedicated programme support team

    Benefit from ongoing support throughout the programme, with a dedicated team available to assist you with any questions or challenges.

    Receive structured feedback and evaluation on your assignments and projects, ensuring you meet the learning objectives and apply AI concepts effectively.
     
  • Peer Learning & Feedback
    Engage in collaborative learning experiences with your peers, sharing insights, feedback, and perspectives to enhance your understanding.
     
  • Capstone Project
    Complete a capstone project where you will design an AI strategy for your organization. Pass over 80% to obtain certificate

Your profile

This programme is ideal for:

  • Business leaders, executives, and managers who want to stay informed about AI advancements and trends.
  • Those looking to leverage AI to drive innovation and efficiency in their organisations.
  • Leaders seeking to develop strategic frameworks for AI implementation and enhance their leadership skills in managing AI-driven transformations.

Certificate

Each participant receives a certificate of participation. 
This certificate is being awarded as evidence of participation in a post-graduate training at indicative level 6 or 7 of the EQF. The minimum study load is 14 hours and an attendance level of 80% is required. This certificate is being awarded in the form of a soft copy when the training is online or a hard copy during a face-to-face training. The certificate will mention your full name, training title, training date and comprising core topics. 
Click here for more information about the MSM certification policy.