Retail Management MBA Summer Course

Retail Management and Strategy

This course provides an overview of retail management and strategic planning. Topics include retail operations, merchandising, pricing strategies, and competitive analysis. You will learn how to develop and implement effective retail strategies that enhance customer satisfaction and drive business growth. The course includes case studies and real-world examples of successful retail management practices.

Service Marketing and Customer Experience

This course focuses on the principles of service marketing and creating exceptional customer experiences. Topics include service design, customer relationship management, and enhancing customer satisfaction. You will learn how to develop marketing strategies that improve service quality and build strong customer relationships. The course includes practical exercises and case studies to illustrate effective service marketing techniques.