Online Masterclass: Strategic Insights: Balancing Big Data from Operations with Smart Data for Customer Understanding

On Thursday, 21 March 2024 from 15.00 hrs. – 16.00 hrs. (CET), Dr. Vincent Feltkamp, will conduct the online masterclass Strategic Insights: Balancing Big Data from Operations with Smart Data for Customer Understanding.

About the online masterclass

In today's data-driven landscape, organisations are faced with a wealth of information stemming from operational processes and logging of operations, commonly known as big data. However, the true value lies in discerning actionable insights from this vast pool of data.

In this online masterclass, we will unravel the concept of smart data, which is strategically collected to enhance customer understanding and drive meaningful outcomes. By combining big data from operations with smart data for customer insights, attendees will gain a deeper understanding of the nuanced differences and complementary roles they play in organisational success.

Through practical examples and actionable strategies, we will highlight the importance of leveraging big data to optimise operational efficiency. Simultaneously, we will look at how to use smart data to cultivate a deeper understanding of customer behaviours and preferences.

Attendees will leave equipped with the knowledge and tools to strike a balance between these two data paradigms, unlocking the full potential of data resources and driving sustainable growth.

Join us as we embark on a journey to harness the power of strategic insights and propel your organisation towards success!

At the end of the Masterclass, you will also have the opportunity to ask your questions. 

After registration, you will receive the login link to join the masterclass.
We will not issue a certificate for attending the online masterclass.

About Dr. Vincent Feltkamp
Vincent Feltkamp is an Assistant professor of Management Information Systems at Maastricht School of Management. He lectures Big and small data Quantitative Data Analysis, Big data management, E-business and Digital transformation, Supply Chain and Operations Management, and Management information Systems. His academic interest lies in quantitative research on building energy usage management and banking valuations.

Dr. Feltkamp holds an MSc degree in Mathematics from the Free University of Brussels (VUB) in Belgium and a PhD degree in Game Theory from Tilburg University, The Netherlands.

Prior to joining MSM, he spent one year as a Post-Doc at the Center for Rationality at the Hebrew University in Jerusalem, Israel, and lectured Mathematical Optimization at the Economic Faculty of the University of Alicante, Spain. He then worked as a statistical researcher at Statistics Netherlands (CBS), and was a senior Researcher in e-organizations at the International Institute of Infonomics, Maastricht University, The Netherlands. He lectured e-Business at National Sun Yat Sen University, Taiwan (ROC).